Components Direct Platform Solutions

Components Direct's industry-leading platform and solutions are built from the ground up, optimized for the complex needs of manufacturers, to maximize revenue throughout the entire product life cycle.

We enable manufacturers to capture the full potential of an online sales and marketing channel, and provide the platform and tools to control your customer experience directly as well as a flexible fulfillment infrastructure to support your new supply chain needs.

  • Provide your customers with an Authorized source for E&O
  • Get to the Top of Search and be found by your customers
  • Protect your brand from counterfeit products / gray market activity
  • Prevent margin erosion by proactively monitoring gray market activity
  • Recover revenue consumed by brokers

The Components Direct e-commerce web store,, is the premier factory-authorized source for excess and end-of-life semiconductor components.As a franchised distributor, Components Direct guarantees 100% direct manufacturer traceability on all parts.

Headquartered in Milpitas, Calif., Components Direct is a member of the Electronic Components Industry Association (ECIA) and is ISO 9001:2008, 14001:2004, TAPA, ESD 20.20, and IEC 61340-5-1 certified, meeting the most stringent requirements for secure, controlled distribution.

Get to the top of search and be found by your customers
Over 5 million engineers are using the Internet and Search in daily design and procurement activity. 75% of the time, they click on one of the top three organic listings. Components Direct's enterprise cloud platform is engineered to provide the highest levels of visibility and global exposure for you, and your products, by applying proven SEO and marketing techniques to ensure your customers always find you when their search is top of mind.

Protect your brand from counterfeit products and gray market activity
According to the Semiconductor Industry Association, counterfeiting is costing US-based semiconductor companies more than $7.5 billion each year. When end users see differing price points for the same brand in the market it causes confusion and may negatively affect a brand value. And if a gray market product is not supported by companies, then end users may be financially and operationally affected, thus lowering end-user satisfaction with the brand and potentially tarnishing a company's reputation.

Components Direct's platform provides suppliers with unmatched visibility and control of the secondary market. Armed with detailed secondary market data by region, date code and vendor, suppliers can trace the product leakage of their product into the secondary market and take action to protect their brand.

Prevent margin erosion by proactively monitoring and controlling gray market activity
Analytics and flexible reporting solutions give manufacturers the data and insight needed to make key decisions. Secondary market analytics convey key market data and demand signals on product availability in the secondary market. Web analytics provide customer specific behavior and conversion activity. And a robust 24/7 POS web portal provides real-time information on customers, quantity and prices of products sold.

Recover revenue consumed by brokers
At Components Direct, our goal is to enable you to take excess back into the control of an authorized source instead of the gray market. We believe a successful partnership is based on tightly aligned objectives and jointly realized success. We are committed to delivering measureable results for our clients. And our unique pay-for-performance model means you only pay when we deliver results. Because if you aren't achieving higher levels of performance and revenue in your business, neither are we.